Archive for May, 2011

POWER OF THE PINT!

Saturday, May 28th, 2011

Surly Nation: We overcame a challenge together and changed a 78-year old law. Now let’s party!

Join us at Surly Brewing Co. in Brooklyn Center on Saturday, June 18 from 2pm–6pm as we celebrate our successful adventure in state legislation and show thanks for the people who made the law change possible—Surly Nation. YOU DON’T NEED TICKETS TO ATTEND. There will be beer and bands, and the party is rain or shine. Come and go as you like on June 18, this is an open house (brewery!) event.

Why? Because our dream is becoming a reality and we thank you for that. The power of the people led to the power of the pint. Cheers!

The bands that will be playing are: Gay Witch Abortion, Pink Mink, and Nightosaur.

WE’LL BE SELLING PINTS OF BEER FOR $4, CASH ONLY!

The beers on tap will be:
Furious
Bender
Hell
Cynic
Bitter Brewer
Moe’s Bender
Smoke
Schadenfreude

There will be various food vendors, including Famous Dave’s, Big River Pizza, Natedogs, and Big Bell Ice Cream.

How We Got Here:
It’s been a long time coming but your voices have been heard. With your support, we did what many have tried and failed to do – we overturned a long-established liquor law and are now allowed to sell pints of our beer at our brewery.

Now we’re going to build a “Destination Brewery.”

This all started as a big idea last summer. Jim Mott, Surly employee #5, had a great experience in an Austrian brewery while on vacation in Europe. He had enjoyed great beer being served right where it was brewed. He showed me a brochure from that brewery and I turned to Todd Haug, Surly’s head brewer, and said, ‘Why can’t we do the same here in Minnesota?’ Why couldn’t Minnesotans gather and socialize over a Minnesota beer right where it was being brewed? Visiting and dining at a brewery is a part of beer culture in many parts of the world – beer lovers could do it in Austria, they could do it in California and Oregon, but they couldn’t do it here – and that didn’t make sense to us.

We knew we could make this big idea a reality and change the law, and we knew it wouldn’t be easy, but the Surly way is not the easy way. Initial efforts fell on deaf ears – it seemed as though laws that were written after Prohibition were set in stone. But we didn’t stop there – we knew Minnesota’s beer culture was strong, we knew people would get behind a movement that would allow them to enjoy their favorite beer at a great destination, just as Jim did in Austria. It was time to get focused. It was time to get loud. It was time to Get Surly.

To us, this wasn’t just about beer. This was about creating jobs, increasing state tax revenue and stimulating our local economy. In 2008, the Minnesota beer industry helped create $2.5 billion in revenue and we knew our plan would not only increase that figure, but would also create 85 construction jobs and 150 permanent jobs. This bill was about bringing people to Minnesota and helping Minnesota’s economy as much as it was about beer. And, it was about community and bringing people together to enjoy great beer and an experience. We believe our “Destination Brewery,” complete with a bar/restaurant, beer garden, and event center, would do just that.

From the moment we announced plans for our $20 million “Destination Brewery” to when Governor Mark Dayton signed our bill into law, Surly Nation has supported us at every turn. We literally would not have been able to change a 78-year old law and overcome tough, established opposition if it weren’t for Surly Nation writing letters, making phone calls and getting their voices heard. Minnesota is evolving as a beer state and we want to help that along. There are great things ahead.

The next step is to make our plans concrete. We know we have the law behind us now and more importantly, we have the power of the Surly Nation behind us.

Cheers To You!
Omar Ansari
Founder, Surly Brewing Co.

For more updates on the Destination Brewery, keep following us on Twitter and Facebook. We will also have more updates here on our website.

For media inquiries, please contact One Simple Plan, media@onesimpleplan.com or call 612-767-2403.

The North Side Needs Our Help!

Wednesday, May 25th, 2011

Surly Nation, the North Side needs volunteers to help clean up tornado damage. Please wear your Surly gear and join us this Thursday to pitch in and do some good. For more details, check out: https://www.niceridemn.org/news/2011/05/24/44/north_side_tornado_clean-up_volunteers_needed

Get Surly this Fishing Season

Friday, May 13th, 2011

UPDATE: The deadline has been extended to July 5th so you can go fishing over the 4th of July weekend.

It’s that time of year again, fishing season, AKA drinking-beer-while-holding-a-fishing-rod-season.

Starting with Minnesota’s fishing opener weekend, May 14th, make Surly a part of your assault on fish—both in your cooler and your tackle box, with the Surly spoon fishing lure.

Show us what you catch with a Surly fishing lure—whether it’s a trophy-sized monster, freshwater stick bass, tattooed mermaid, or whatever. Send a picture, showing both your “trophy” catch and Surly fishing lure, to beer@surlybrewing.com by July 5th at midnight and include your name, hometown, and where you went fishing.

We’ll pick our favorite and reward the winner with a custom-stocked cooler, full of Surly favorites.

Get the Surly spoon fishing lure for $5 in the Surly Gear section on SurlyBrewing.com or in the Surly gift shop at:

Surly Brewing Co.
4811 Dusharme Dr.
Brooklyn Center, MN 55429

Have fun, be safe, and Get Surly!

Our Coaster, Your Canvas.

Tuesday, May 10th, 2011

If you’re an artist whose work resonates more with beer drinkers than wine drinkers, we’ve got gallery space for you—in the finest Minnesota bars.

Surly Brewing is offering a contest to create our new Surly-branded coasters. The winning design will be printed on 100,000 coasters, with each one featuring the winning designer’s name, and will be used in bars and restaurants that serve Surly beer. How many portfolio pieces can you build your reputation on and set your beer on?

How to Enter:

  1. Pick up a Surly coaster at your favorite bar (one that serves Surly) and draw your design on the blank backside of the coaster, or
  2. Design a 4-inch diameter circular coaster with your favorite design software.

How to Submit Your Design:

You can submit your design entry in one of a few ways:

  1. Email a PDF of your design to beer@surlybrewing.com. Be sure to mention “Surly Coaster Design Contest” in the subject line and include your contact information (Name, Address, Phone Number, E-Mail) in the body of the email.
  2. Bring a print of your Surly coaster design or your design drawn on the backside of a Surly coaster, in an envelope with your contact info written on it, to Surly’s Art-A-Whirl party at Create Catering in the Waterbury building in Northeast Minneapolis, by 4pm on Saturday, May 21st.
  3. Mail your designed coaster, along with your contact information to:

Surly Coaster Design Contest
4811 Dusharme Drive
Brooklyn Center, MN 55429

Requirements:

The Surly Coaster design must include Surly Brewing’s website, SurlyBrewing.com as well as “Surly Brewing Co.”.

Deadlines:

  • The final deadline is May 20th
  • Mailed entries must be received by May 20th
  • Email entries must be received by 8 PM on May 20th
  • Personal deliveries must be delivered by 4pm on May 21st to Create Catering at 1121 Jackson St NE #145 in Northeast Minneapolis

Winner Announcement:

The winning design will be announced at 7:30pm, May 21st, between band sets at Surly’s Art-A-Whirl party at Create Catering. We will also announce the winner on the Surly News Blog, the week of May 23rd.